Research paper about lululemon Example | Topics and Well Written Essays - 500 words - 6

About lululemon - Research Paper Example According to this journal, Lulu Lemon has been in a position to sell approximately 95% of its products at a full price. This has been based on the strategy that involves offering fewer products in its outlets to ensure that consumer are instilled with a perception of scarcity (online.wsj.com). The core items are usually not placed on sale in most cases, in this case, when a client finds such products on the shelf, he or she feels that the product is scarce and will take it at the prices offered without considering any form of discount (online.wsj.com). In addition, the company has a strict return policy stating that no goods are supposed to be returned after fourteen days of sale; the policy also states the goods cannot be returned after they are washed worn: Such a policy has ensured its clients of the high quality of the products, thus determining the prices. The company does not rely on large quantities of data to determine their clients’ needs, thus the determination of pricing, but rather focuses on taking direct feedbacks from clients, thus making necessary improvements on their products, which also influences prices. According to Christine Day the new Company’s Chief Executive Officer, the application of large quantities of data retrieved from websites, focus groups as well as client-management relationship software to determine quality and track purchases, may provide invalid information, thus a false sense of security (www.businessinsider.com). The use of direct clientele feedback is crucial in redefining products as well as the determination of associated prices. Taking feedbacks from clients has been achieved through training its employees on eavesdropping as well as taking direct complaints from clients (www.businessinsider.com). The application of a product lifecycle is another strategy that has been applied by the company. The company ensures that when a new product, with a new color is introduced, it is

ENGLISH COMPOSITION I Essay Example | Topics and Well Written Essays - 250 words

ENGLISH COMPOSITION I - Essay Example The emphasis of the sentence is placed on Jane as the reader is meant to be drawn to the idea of Jane first and foremost. If the emphasis is to be placed on the recipient of the action, passive voice is used. For instance, â€Å"The paper was written by Jane† is in passive voice. The attention is placed on the paper when written this way. Placing a sentence in the passive voice is also a semantic trick that can be used to de-emphasize a role played by the actor. For instance, saying â€Å"mistakes were made† does not place the blame on any one person, while â€Å"Jane made mistakes† places the blame firmly in Jane. Tense in a sentence refers to the grammatical quality which relates when an action has taken place. The main tenses are past, present, and future. For example, â€Å"Jane wrote the paper† is past tense, â€Å"Jane writes the paper† is present, and â€Å"Jane will write the paper† is future tense. These, however, are not the only tenses. These are used to even further define the conditions of a sentence, such as present continuous and present perfect. Present continuous refers to an action that is currently taking place, such as â€Å"Jane is writing the paper,† and present perfect refers to is used to refer to an action that has taken place recently or in general, such as â€Å"Jane has written the paper.† Past tenses and future tenses also have various ways to define further when exactly an action has taken